The pitch.
What we actually sell — one platform for global rewards, swag, and events, the automations that run it, and the demo path that lands it.
The one-liner
PerkUp is one platform to run employee rewards, branded swag, and events globally — automated off your HRIS, fulfilled from warehouses on every continent, with customs and duties handled so a gift actually arrives. The wedge that wins, on nearly every real call: “every company we work with has an international presence — it's probably the biggest reason to work with us.”
Lead with the problem you heard in discovery, not the feature list. The platform is broad; the pitch should be narrow to their pain.
Three catalogs, one experience
| Catalog | What it is | Sells against |
|---|---|---|
| Gift cards | Global digital gift cards & Visa/Mastercard rewards — the fallback for hard-to-ship regions. | Reachability where physical can't go. |
| Curated gifts | Unbranded merchandise & experiences, region-aware. | “Nice gift” without running a store. |
| Branded swag | Custom merch, kits, and on-demand store; printed and warehoused. | SwagUp / Swag.com / Stadium — see Competitive. |
Item vs budget redemption. Two ways to give: send a specific item, or send a budget and let the recipient choose. Ask in discovery — “is everyone getting the same item, or do you want to give people choice?”
Automations — the recurring engine
- Celebrate every tenure / milestone — work anniversaries (all years or specific 5/10/15/20), birthdays, new-hire kits, recognition, all triggered automatically.
- HRIS-driven — connect Workday, Rippling, HiBob, Paycom, ADP, BambooHR, Dayforce so dates and headcount stay current with no manual upkeep.
- Manager budgets — delegate spend to managers / departments with controls and reporting.
- Redemption pages — open shareable links for prospect, partner, and event gifting where there's no HRIS record.
Global fulfillment — the moat
- 9 warehouses across continents — ship in-region instead of from one US hub.
- Customs & duties handled — the recurring horror story (stuck in customs, surprise fees) is the thing we remove.
- Warehouse-and-fulfill — store branded inventory with us; ship on demand to people or events; live inventory visibility.
- Where physical can't reach (Africa, parts of South America, India ship-within-only, conflict zones), gift cards cover the gap.
White-label & admin
- White-labeled store and redemption experience — their brand, not ours.
- Unlimited admin seats; in-house design services; a dedicated CSM — no setup fee.
- Events tool for conference / company-wide drops and on-site fulfillment.
The demo flow
- Recap their pain from discovery — “anything you want to walk away with today?”
- Back-office — admin view, HRIS sync, automations firing on milestones.
- The recipient experience — the redemption page, item vs budget choice, the three catalogs.
- Global proof — in-region warehouses, customs handled, gift-card fallback.
- Pricing — only after value lands; then offer the sandbox.
A sandbox before signing is the highest-converting close: “most companies we work with set up the sandbox before they sign.” No time limit.
Source: PerkUp Attio Sales list (33 deals, verified 2026-06-08) and 1,200+ deal notes (2025–2026); PerkUp recorded calls (tl;dv, May–Jun 2026). Notion — Sales & Marketing Playbooks.