{
  "sections": [
    {
      "slug": "product",
      "title": "Product",
      "url": "/product/",
      "pages": [
        {
          "slug": "index",
          "title": "Product",
          "url": "/product/",
          "summary": "What PerkUp builds and how it fits together: the catalog, recognition, the two platforms, and what runs under the hood."
        },
        {
          "slug": "architecture",
          "title": "Architecture & data model",
          "url": "/product/architecture/",
          "summary": "Proto-first types, the three codebases (React app, Cloud Functions, Go service), the data stores, and the search layer."
        },
        {
          "slug": "glossary",
          "title": "Glossary",
          "url": "/product/glossary/",
          "summary": "PerkUp's domain language \u2014 the canonical terms for organizations, programs, catalog, swag, financial, and automation concepts."
        },
        {
          "slug": "catalog",
          "title": "Catalog",
          "url": "/product/catalog/",
          "summary": "How the catalog is structured: three product types and five providers, all modelled as one ProductVariant."
        },
        {
          "slug": "on-demand",
          "title": "On-Demand Swag",
          "url": "/product/on-demand/",
          "summary": "Print-on-demand branded merchandise \u2014 no inventory, no minimums. Each recipient's item is produced when they redeem."
        },
        {
          "slug": "bulk-swag",
          "title": "Bulk Swag",
          "url": "/product/bulk-swag/",
          "summary": "Pre-produced branded merchandise held in warehouses and shipped on demand \u2014 the production lifecycle, proofing, and warehousing."
        },
        {
          "slug": "gift-cards",
          "title": "Gift Cards & Perk Card",
          "url": "/product/gift-cards/",
          "summary": "The Perk Card prepaid Visa, branded gift cards, and PerkUp Dollars \u2014 the three ways PerkUp sends monetary value."
        },
        {
          "slug": "amazon-business",
          "title": "Amazon Business",
          "url": "/product/amazon-business/",
          "summary": "Curated Amazon gifts with budget-based recipient choice, cross-vendor swaps, and the internal margin model. Ordering API migration in progress."
        },
        {
          "slug": "rewards-recognition",
          "title": "Rewards & Recognition",
          "url": "/product/rewards-recognition/",
          "summary": "How recognition works: programs, program types, occasions, spot rewards, templates, acceptance, and expiry."
        },
        {
          "slug": "automations",
          "title": "Automations",
          "url": "/product/automations/",
          "summary": "Birthday, anniversary, new-hire, and leave milestone sends, driven by the rules engine."
        },
        {
          "slug": "perk-programs",
          "title": "Perk Programs",
          "url": "/product/perk-programs/",
          "summary": "Recurring flexible-spending budgets, personal funds, perks, and policy-governed spend."
        },
        {
          "slug": "redemption-pages",
          "title": "Redemption Pages",
          "url": "/product/redemption-pages/",
          "summary": "Branded self-service stores where recipients pick a reward within a budget, with optional approvals."
        },
        {
          "slug": "events",
          "title": "Events & Games",
          "url": "/product/events/",
          "summary": "In-person event experiences and booth spin-to-win games with prize claim and shipping."
        },
        {
          "slug": "admin-platform",
          "title": "Admin Platform",
          "url": "/product/admin-platform/",
          "summary": "The admin dashboard: sending, people, catalog, money, and settings \u2014 one half of the single React app."
        },
        {
          "slug": "recipient-experience",
          "title": "Recipient Experience",
          "url": "/product/recipient-experience/",
          "summary": "What the recipient sees: accepting, choosing, spending, and tracking \u2014 with or without an account."
        },
        {
          "slug": "money",
          "title": "Money & Balances",
          "url": "/product/money/",
          "summary": "How value moves: organization accounts, balance holds and captures, the ledger, funding, and billing."
        },
        {
          "slug": "fulfillment",
          "title": "Fulfillment & Warehousing",
          "url": "/product/fulfillment/",
          "summary": "How physical items reach recipients: orders, shipping rates, regional warehouses, tracking, and delivery providers."
        },
        {
          "slug": "integrations",
          "title": "Integrations",
          "url": "/product/integrations/",
          "summary": "Every external system PerkUp connects to, grouped by purpose: HRIS, SSO, payments, delivery, commerce, logistics, design, data, and Nango."
        },
        {
          "slug": "pricing-margin",
          "title": "Pricing & Margin",
          "url": "/product/pricing-margin/",
          "summary": "How PerkUp prices (transparent, shipping included, no service fee) and how product margin works. Canonical pricing sheet still to be nominated."
        },
        {
          "slug": "price-match-guarantee",
          "title": "Price Match+ Guarantee",
          "url": "/product/price-match-guarantee/",
          "summary": "PerkUp's pilot Price Match+ program: match a verified competitor quote on an identical SKU and beat it by up to 3%. Valid through June 30, 2026."
        },
        {
          "slug": "pulse",
          "title": "Pulse",
          "url": "/product/pulse/",
          "summary": "Stub \u2014 social recognition surface. Source needed before this page can be used."
        },
        {
          "slug": "roadmap",
          "title": "Roadmap",
          "url": "/product/roadmap/",
          "summary": "Pointer to the live product roadmap in the all-hands Notion doc. Linked, not duplicated, so it never drifts."
        }
      ]
    },
    {
      "slug": "customers",
      "title": "Customers",
      "url": "/customers/",
      "pages": [
        {
          "slug": "index",
          "title": "Customers",
          "url": "/customers/",
          "summary": "Who uses PerkUp: case studies, CSM handovers, call-ready references, customer segments, the logo wall, CS onboarding, and the RFP archive."
        },
        {
          "slug": "case-studies",
          "title": "PerkUp customer case studies",
          "url": "/customers/case-studies/",
          "summary": "Six published, customer-approved PerkUp case studies: Microsoft, ChowNow, Mapbox, Muse Group, Hiro, MFCP. Cornerstone OnDemand is a reference without a narrative study."
        },
        {
          "slug": "case-study-microsoft",
          "title": "Microsoft case study",
          "url": "/customers/case-studies/microsoft/",
          "summary": "How Microsoft uses PerkUp \u2014 rewarding a global workforce. Features: Spot Rewards, On-demand swag, Global distribution, Keep unused funds."
        },
        {
          "slug": "case-study-chownow",
          "title": "ChowNow case study",
          "url": "/customers/case-studies/chownow/",
          "summary": "How ChowNow uses PerkUp \u2014 manual, impersonal swag and gifting. Features: Swag Store, Spot Rewards, On-demand Swag, Bulk ordering, Work Anniversaries."
        },
        {
          "slug": "case-study-mapbox",
          "title": "Mapbox case study",
          "url": "/customers/case-studies/mapbox/",
          "summary": "How Mapbox uses PerkUp \u2014 from in-person to virtual recognition. Features: Spot rewards, On-demand swag, Global gifting."
        },
        {
          "slug": "case-study-muse",
          "title": "Muse Group case study",
          "url": "/customers/case-studies/muse/",
          "summary": "How Muse Group uses PerkUp \u2014 manual global swag across many countries. Features: Swag Store, Spot Rewards, On-demand Swag."
        },
        {
          "slug": "case-study-hiro",
          "title": "Hiro case study",
          "url": "/customers/case-studies/hiro/",
          "summary": "How Hiro uses PerkUp \u2014 no centralized swag management. Features: New hire swag, On-demand swag, Customer gifting, Employee swag store."
        },
        {
          "slug": "case-study-mfcp",
          "title": "MFCP case study",
          "url": "/customers/case-studies/mfcp/",
          "summary": "How MFCP uses PerkUp \u2014 an outdated, high-markup gifting system. Features: Spot rewards, Employee Swag Store, Bulk and On-Demand swag, Automated rewards."
        },
        {
          "slug": "handovers",
          "title": "Recent CSM handovers",
          "url": "/customers/handovers/",
          "summary": "Ten recent CSM account handovers (last 3 weeks): KLDiscovery, PestShare, JJEI, Traka, ACU-Serve, Wealthsimple, Teem, Duarte, Yes&, Flowcode. Confidential."
        },
        {
          "slug": "handover-kldiscovery",
          "title": "KLDiscovery CSM handover",
          "url": "/customers/handovers/kldiscovery/",
          "summary": "CSM handover for KLDiscovery (Nick \u2192 Sebastian). eDiscovery / Legal Tech. Sentiment: Green. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-pestshare",
          "title": "PestShare CSM handover",
          "url": "/customers/handovers/pestshare/",
          "summary": "CSM handover for PestShare (Nick \u2192 Sebastian). PropTech. Sentiment: Green / New. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-joejohnson",
          "title": "Joe Johnson Equipment (JJEI) CSM handover",
          "url": "/customers/handovers/joejohnson/",
          "summary": "CSM handover for Joe Johnson Equipment (JJEI) (Thomas \u2192 Sebastian). Industrial Equipment / Municipal Infrastructure. Sentiment: Green \u2014 closed pending paperwork. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-traka",
          "title": "Traka (ASSA ABLOY) CSM handover",
          "url": "/customers/handovers/traka/",
          "summary": "CSM handover for Traka (ASSA ABLOY) (Nick \u2192 Sebastien). Security / B2B. Sentiment: Mixed. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-acuserve",
          "title": "ACU-Serve CSM handover",
          "url": "/customers/handovers/acuserve/",
          "summary": "CSM handover for ACU-Serve (Nick \u2192 Sebastian). Revenue Cycle Management. Sentiment: At Risk. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-teem",
          "title": "Teem CSM handover",
          "url": "/customers/handovers/teem/",
          "summary": "CSM handover for Teem (Nick \u2192 Sebastian). SaaS Recruitment. Sentiment: Neutral. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-wealthsimple",
          "title": "Wealthsimple CSM handover",
          "url": "/customers/handovers/wealthsimple/",
          "summary": "CSM handover for Wealthsimple (Thomas \u2192 Adriana). Fintech. Sentiment: Green. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-duarte",
          "title": "Duarte, Inc. CSM handover",
          "url": "/customers/handovers/duarte/",
          "summary": "CSM handover for Duarte, Inc. (Adri \u2192 Sebastian). Communication consulting & presentation design. Sentiment: Fair \u00b7 trending At-Risk. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-yesand",
          "title": "Yes& CSM handover",
          "url": "/customers/handovers/yesand/",
          "summary": "CSM handover for Yes& (Adriana Casta\u00f1o \u2192 Sebastian Yidi). Marketing & Advertising agency. Sentiment: Stable but cooling. Confidential \u2014 internal use only."
        },
        {
          "slug": "handover-flowcode",
          "title": "Flowcode CSM handover",
          "url": "/customers/handovers/flowcode/",
          "summary": "CSM handover for Flowcode (Adri \u2192 Sebastian Yidi). SaaS \u00b7 QR code platform. Sentiment: At Risk / Cool. Confidential \u2014 internal use only."
        },
        {
          "slug": "references",
          "title": "Call-ready customer references",
          "url": "/customers/references/",
          "summary": "Four call-ready references cleared by Thomas and verified active in Attio on 2026-06-07: Microsoft, Cornerstone OnDemand, Wise, ChowNow."
        },
        {
          "slug": "segments",
          "title": "PerkUp customer segments",
          "url": "/customers/segments/",
          "summary": "PerkUp customers grouped by industry, size, use case, and geography \u2014 drawn from case studies and recent handovers."
        },
        {
          "slug": "logos",
          "title": "PerkUp customer logo wall",
          "url": "/customers/logos/",
          "summary": "Name-based customer logo wall. Figma logo asset is pending review (no fileKey). Featured: Microsoft, Cornerstone, Wise, ChowNow, Mapbox, Muse, Hiro, MFCP, Wealthsimple."
        },
        {
          "slug": "rfps",
          "title": "RFP response archive",
          "url": "/customers/rfps/",
          "summary": "Archive index of past RFP responses (Parexel, Fastly, MongoDB) for reference. The live RFP process is owned by Sales."
        },
        {
          "slug": "onboarding",
          "title": "Customer Success onboarding playbook",
          "url": "/customers/onboarding/",
          "summary": "Pointer to the CS onboarding playbook (Notion) and CSM team/rosters. Accounts are consolidating toward Sebastian Yidi; Attio csm field is the source of truth."
        },
        {
          "slug": "success",
          "title": "Customer Success",
          "url": "/customers/success/",
          "summary": "How PerkUp CSMs work: the weekly operating rhythm, the four csm-* playbooks, the team and account book, Slack coordination, and the tooling onboarding checklist."
        },
        {
          "slug": "success-team",
          "title": "The Customer Success team",
          "url": "/customers/success/team/",
          "summary": "The Customer Success roster (Adriana, Nick, Sebastian, Thomas), the Q2 2026 account-transition log consolidating into Sebastian, and how the team coordinates in Slack."
        },
        {
          "slug": "success-playbooks",
          "title": "CSM playbooks",
          "url": "/customers/success/playbooks/",
          "summary": "The four csm-* Claude Code skills that standardize CSM work: account-prep, follow-up-email, health-check, and handover \u2014 and which to use when."
        },
        {
          "slug": "success-playbook-account-prep",
          "title": "/csm-account-prep",
          "url": "/customers/success/playbooks/account-prep/",
          "summary": "Prep for a client call by pulling Attio, Gmail, call transcripts, and calendar into a one-page brief: snapshot, recent activity, open items, talking points, risks."
        },
        {
          "slug": "success-playbook-follow-up-email",
          "title": "/csm-follow-up-email",
          "url": "/customers/success/playbooks/follow-up-email/",
          "summary": "Draft a follow-up email after a customer call by reading the full transcript \u2014 concise, specific, with clear owners and dates. Never fabricates pricing or commitments."
        },
        {
          "slug": "success-playbook-health-check",
          "title": "/csm-health-check",
          "url": "/customers/success/playbooks/health-check/",
          "summary": "A weekly scan across all active accounts that flags at-risk clients, unanswered emails, and upcoming renewals as a Red/Yellow/Green dashboard with a prioritized action list."
        },
        {
          "slug": "success-playbook-handover",
          "title": "/csm-handover",
          "url": "/customers/success/playbooks/handover/",
          "summary": "Generate a complete CSM account handover: an 8-section PDF to the Drive folder, a #customer-success Slack post tagging the new CSM, an intro email, and an Attio update."
        },
        {
          "slug": "success-tooling",
          "title": "CSM tooling & onboarding",
          "url": "/customers/success/tooling/",
          "summary": "The CSM Claude Code stack: CLIs (gws, gcloud, Stripe), API keys, cloud MCPs, the four csm-* skills, verification commands, and the known issues already fixed."
        }
      ]
    },
    {
      "slug": "sales-marketing",
      "title": "Sales & Marketing",
      "url": "/sales-marketing/",
      "pages": [
        {
          "slug": "index",
          "title": "Marketing",
          "url": "/marketing/",
          "summary": "How PerkUp markets itself: brand strategy, demand gen, content, Reddit, AI visibility, SEO, and competitive positioning. Written for the team, honest about results."
        },
        {
          "slug": "strategy",
          "title": "Brand strategy",
          "url": "/marketing/strategy/",
          "summary": "Voice and tone, the three brand pillars, and the product truths underneath them."
        },
        {
          "slug": "demand-gen",
          "title": "Demand generation",
          "url": "/marketing/demand-gen/",
          "summary": "Closed deals by channel, MQL tiering (Shrimp to Kraken), and the demo-volume vs deal-size problem."
        },
        {
          "slug": "content",
          "title": "Content strategy",
          "url": "/marketing/content/",
          "summary": "Blog cadence, the Why PerkUp conversion page, content calendar, and keyword targets."
        },
        {
          "slug": "reddit",
          "title": "Reddit strategy",
          "url": "/marketing/reddit/",
          "summary": "Herman's contractor model, deliverables and cost, why posts beat comments, and an honest read on results."
        },
        {
          "slug": "ai-visibility",
          "title": "AI visibility (GEO)",
          "url": "/marketing/ai-visibility/",
          "summary": "Why we prioritize Perplexity, the four metrics we track, GEO tooling, and indexing mechanics."
        },
        {
          "slug": "seo",
          "title": "SEO",
          "url": "/marketing/seo/",
          "summary": "Keywords we own vs keywords we want, and the Reddit / Wikipedia / new-domain SERP plays."
        },
        {
          "slug": "positioning",
          "title": "Positioning vs competitors",
          "url": "/marketing/positioning/",
          "summary": "Where PerkUp wins and loses vs Sendoso, SwagUp, Snappy, Awardco, and Goody \u2014 including the real disqualifiers."
        },
        {
          "slug": "analytics",
          "title": "Analytics & Reporting",
          "url": "/marketing/analytics/",
          "summary": "Running history of PerkUp's three recurring marketing reports (MQL weekly, Analytics bi-weekly GSC, Reddit monthly) with trend charts and a dated log of every report."
        },
        {
          "slug": "analytics/mql",
          "title": "MQL weekly report log",
          "url": "/marketing/analytics/mql/",
          "summary": "Full history of the weekly MQL Update: points by tier (Shrimp/Big Fish/Whale/Kraken), lead source, and demo-page conversion, Oct 2025 through May 2026."
        },
        {
          "slug": "analytics/search",
          "title": "Search & AI visibility report log",
          "url": "/marketing/analytics/search/",
          "summary": "Full history of the Analytics Bi-weekly report: GSC clicks and impressions plus the AI-visibility (GEO) ranking, Aug 2025 through May 2026."
        },
        {
          "slug": "analytics/reddit",
          "title": "Reddit monthly report log",
          "url": "/marketing/analytics/reddit/",
          "summary": "Full history of the monthly Reddit Report: post and comment views, top-3 placement, AI rank, and Reddit-to-site traffic, Feb through May 2026."
        },
        {
          "slug": "events",
          "title": "Events marketing",
          "url": "/marketing/events/",
          "summary": "How PerkUp runs conferences: events attended (TechCrunch, Web Summit, SHRM), the booth playbook, discovery questions, and an honest read on how event leads convert."
        },
        {
          "slug": "customers",
          "title": "Active customers",
          "url": "/marketing/customers/",
          "summary": "The complete roster of PerkUp's 133 active customers from the production database, with analysis of cohort growth, size distribution, spend concentration, CSM book of business, and integration adoption."
        },
        {
          "slug": "industries",
          "title": "Target industries",
          "url": "/marketing/industries/",
          "summary": "Where marketing is pointed versus the industries PerkUp actually closes and expands: ten verticals, named targets, and the accounts already cleared."
        },
        {
          "slug": "history",
          "title": "Marketing progression",
          "url": "/marketing/history/",
          "summary": "The dated #marketing channel history \u2014 every marketing decision, experiment, and learning linked back to its original Slack post."
        }
      ]
    },
    {
      "slug": "engineering",
      "title": "Engineering",
      "url": "/engineering/",
      "pages": []
    },
    {
      "slug": "operations",
      "title": "Operations",
      "url": "/operations/",
      "pages": [
        {
          "slug": "index",
          "title": "Operations",
          "url": "/operations/",
          "summary": "How operations is organized at PerkUp: fulfillment, receiving, purchasing, suppliers, shipping, customs, and refunds."
        },
        {
          "slug": "fulfillment",
          "title": "Order Fulfillment",
          "url": "/operations/fulfillment/",
          "summary": "Shopify as OMS, fulfillment-location routing, manual-order alerting, the >21-day stuck-order watch, and the weekly cadence."
        },
        {
          "slug": "receiving",
          "title": "3PL Receiving",
          "url": "/operations/receiving/",
          "summary": "The ASN-per-shipment rule, per-partner intake (FE PO / ARN / ASN / INV), kitting, the Kayo receiving SLA benchmark, and confirmation ownership."
        },
        {
          "slug": "warehouses",
          "title": "Warehouses & 3PLs",
          "url": "/operations/warehouses/",
          "summary": "The active 3PL/POD network by region, status of each partner, the per-item storage fee schedule, and recent changes."
        },
        {
          "slug": "bulk-swag",
          "title": "Bulk Swag Purchasing",
          "url": "/operations/bulk-swag/",
          "summary": "The PO process, lead times, sample policy, supplier roster, and payment rules for bulk decorated swag."
        },
        {
          "slug": "on-demand",
          "title": "On-Demand Swag",
          "url": "/operations/on-demand/",
          "summary": "Print-on-demand partners (incl. new EU/US partner Digital On Demand), the OrderDesk customized flow, artwork specs, and POD pricing."
        },
        {
          "slug": "suppliers",
          "title": "Suppliers",
          "url": "/operations/suppliers/",
          "summary": "The supplier roster by region with contacts and terms, account-setup identifiers, and US sourcing tiers."
        },
        {
          "slug": "shipping",
          "title": "Shipping & Carriers",
          "url": "/operations/shipping/",
          "summary": "Carriers in use, kit-shipping rate cards by origin region, and the margin reality on shipping."
        },
        {
          "slug": "customs",
          "title": "Customs & Duties",
          "url": "/operations/customs/",
          "summary": "Zonos commercial invoices, DDP vs DAP, the Latvia/UK VAT & EORI registrations, and duty handling."
        },
        {
          "slug": "refunds",
          "title": "Refunds & Returns",
          "url": "/operations/refunds/",
          "summary": "Expired-reward verify-replace-refund flow, out-of-stock handling, and how returns/undeliverable packages are managed (no formal RMA)."
        },
        {
          "slug": "topshelf",
          "title": "Topshelf (US 3PL)",
          "url": "/operations/topshelf/",
          "summary": "Our primary US 3PL: Fulfill Engine WMS, ASN/PO intake, email subject formats, card-only invoice payment, and contacts."
        },
        {
          "slug": "resources",
          "title": "Operations Resources",
          "url": "/operations/resources/",
          "summary": "The tools, key spreadsheets, Slack channels, and team/escalation map that operations runs on."
        }
      ]
    },
    {
      "slug": "people",
      "title": "People",
      "url": "/people/",
      "pages": [
        {
          "slug": "hiring",
          "title": "Hiring",
          "url": "/people/hiring/",
          "summary": "The hiring process lives at /hiring/ \u2014 this page links to it and the candidate pipeline."
        },
        {
          "slug": "levels",
          "title": "Function Levels",
          "url": "/people/levels/",
          "summary": "Leveling rubrics and role definitions for every function \u2014 Engineering, Product, Brand & Graphic Design, Marketing, Customer Success, Customer Support, Operations & Fulfillment, and executive roles."
        },
        {
          "slug": "policies",
          "title": "People Policies",
          "url": "/people/policies/",
          "summary": "Code of Ethics, Slack communication, and PerkUp's compliance & ESG statements."
        },
        {
          "slug": "1on1s",
          "title": "1:1 Meetings",
          "url": "/people/1on1s/",
          "summary": "PerkUp's 1:1 framework \u2014 what a 1:1 is, why it matters, and how to run one."
        },
        {
          "slug": "holidays",
          "title": "Holidays & Time Off",
          "url": "/people/holidays/",
          "summary": "How time off works \u2014 OOO process, restricted peak periods, and the Global Holiday Policy."
        },
        {
          "slug": "onboarding",
          "title": "Onboarding",
          "url": "/people/onboarding/",
          "summary": "The friendly welcome page for new hires \u2014 how to get access, get set up, find your way around the wiki, and what the first 30 days look like."
        },
        {
          "slug": "benefits",
          "title": "Benefits",
          "url": "/people/benefits/",
          "summary": "Stub \u2014 the only migrated benefits doc is >2 years old and superseded; a current source is needed."
        },
        {
          "slug": "overview",
          "title": "Company Overview",
          "url": "/people/overview/",
          "summary": "What PerkUp is: a global gifting platform, who it's for, the use cases it covers, and why customers choose it."
        },
        {
          "slug": "culture",
          "title": "Our Culture",
          "url": "/people/culture/",
          "summary": "PerkUp's mission, the four values that guide decisions, and the eight operating principles."
        },
        {
          "slug": "how-we-work",
          "title": "How We Work",
          "url": "/people/how-we-work/",
          "summary": "How PerkUp operates: AI-first by default, the canonical systems of record, working in cycles, and remote-global norms."
        },
        {
          "slug": "voice",
          "title": "Email Tone of Voice",
          "url": "/people/voice/",
          "summary": "How Thomas writes outbound email: warm, direct, founder-to-founder, no emojis, with the standard structure and links."
        },
        {
          "slug": "slack",
          "title": "How We Use Slack",
          "url": "/people/slack/",
          "summary": "How PerkUp uses Slack: work in public channels, the channel map, and the underlying communication policy."
        }
      ]
    },
    {
      "slug": "brand",
      "title": "Brand",
      "url": "/brand/",
      "pages": [
        {
          "slug": "index",
          "title": "Brand",
          "url": "/brand/",
          "summary": "PerkUp's brand at a glance \u2014 wordmark, the four brand feels, core palette and type, and links to every brand page."
        },
        {
          "slug": "logos",
          "title": "Logos",
          "url": "/brand/logos/",
          "summary": "Main logo, icon, and the four product lockups (Swag, Gifts, Gift Cards, Sustainability), with files and usage rules."
        },
        {
          "slug": "colors",
          "title": "Colors",
          "url": "/brand/colors/",
          "summary": "Primary and secondary palette with hex/RGB/CMYK, plus the live wiki design tokens and a known accent discrepancy."
        },
        {
          "slug": "typography",
          "title": "Typography",
          "url": "/brand/typography/",
          "summary": "New Hero for display, Inter for body, the marketing type scale, and the wiki's system-font stack."
        },
        {
          "slug": "voice",
          "title": "Brand Voice",
          "url": "/brand/voice/",
          "summary": "How the name is written, the four brand feels, the proposed capitalization style, and the email signature."
        },
        {
          "slug": "photography",
          "title": "Photography & Imagery",
          "url": "/brand/photography/",
          "summary": "People, swag, and map imagery (incl. the AI prompt), plus the iconography sources."
        },
        {
          "slug": "templates",
          "title": "Kit Mockup PSD Templates",
          "url": "/brand/templates/",
          "summary": "How to author kit mockup PSDs that sync into the editor \u2014 the 5 rules, DPI scaling, layer naming, print techniques."
        },
        {
          "slug": "assets",
          "title": "Asset Library",
          "url": "/brand/assets/",
          "summary": "Where every brand asset lives \u2014 Drive branding folder, Figma logo source, Notion Brand Assets DB."
        }
      ]
    },
    {
      "slug": "sales",
      "title": "Sales",
      "url": "/sales/",
      "pages": [
        {
          "slug": "index",
          "title": "Sales",
          "url": "/sales/",
          "summary": "The canonical PerkUp sales operating manual, grounded in the live Attio pipeline."
        },
        {
          "slug": "process",
          "title": "How we sell",
          "url": "/sales/process/",
          "summary": "The live Attio pipeline, the fields reps maintain, close-confidence scoring, and how reps work day-to-day."
        },
        {
          "slug": "sales-vs-cs",
          "title": "Sales vs Customer Success",
          "url": "/sales/sales-vs-cs/",
          "summary": "Two Attio lists; the Won handoff; CS owns the warehousing-savings expansion; lifecycle on ARR and health."
        },
        {
          "slug": "icp",
          "title": "ICP",
          "url": "/sales/icp/",
          "summary": "US tech companies of 1,000-10,000 employees with a 25%+ international base."
        },
        {
          "slug": "discovery",
          "title": "Discovery",
          "url": "/sales/discovery/",
          "summary": "The real discovery sequence from calls, mapped to Attio fields, plus per-persona pain."
        },
        {
          "slug": "pitch",
          "title": "Pitch & talking points",
          "url": "/sales/pitch/",
          "summary": "Three features, the problem we solve, one-liners, the demo flow, and use cases."
        },
        {
          "slug": "objections",
          "title": "Objection handling",
          "url": "/sales/objections/",
          "summary": "Objections mapped to grounded responses, plus the real close-lost reasons."
        },
        {
          "slug": "competitive",
          "title": "Competitive",
          "url": "/sales/competitive/",
          "summary": "Positioning vs Sendoso, SwagUp, and Swag.com."
        },
        {
          "slug": "rfps",
          "title": "RFP responses",
          "url": "/sales/rfps/",
          "summary": "Reusable RFP template generalized from the Parexel response."
        },
        {
          "slug": "pricing",
          "title": "Pricing",
          "url": "/sales/pricing/",
          "summary": "$299/mo platform fee + 15% take rate + warehousing; $50K-commitment savings amendment; bulk via leadership."
        },
        {
          "slug": "playbooks",
          "title": "Playbooks",
          "url": "/sales/playbooks/",
          "summary": "Stage-by-stage plays: Prospects, Qualified, Develop, Proposal, Closing."
        },
        {
          "slug": "playbooks/prospects",
          "title": "Prospects \u2014 playbook",
          "url": "/sales/playbooks/prospects/",
          "summary": "Qualify a new contact against the ICP; capture fit fields in Attio."
        },
        {
          "slug": "playbooks/qualified",
          "title": "Qualified \u2014 playbook",
          "url": "/sales/playbooks/qualified/",
          "summary": "ICP fit + confirmed pain + champion and path to economic buyer."
        },
        {
          "slug": "playbooks/develop",
          "title": "Develop \u2014 playbook",
          "url": "/sales/playbooks/develop/",
          "summary": "Multi-thread and map documented pains to PerkUp capabilities."
        },
        {
          "slug": "playbooks/proposal",
          "title": "Proposal \u2014 playbook",
          "url": "/sales/playbooks/proposal/",
          "summary": "Take-rate pricing + RFP template response, driving to signature."
        },
        {
          "slug": "playbooks/closing",
          "title": "Closing \u2014 playbook",
          "url": "/sales/playbooks/closing/",
          "summary": "Won triggers the CS handoff; Lost requires a tagged close-lost reason."
        }
      ]
    },
    {
      "slug": "marketing",
      "title": "Marketing",
      "url": "/marketing/",
      "pages": []
    }
  ]
}