Brand.
PerkUp's visual identity, in one place. This section is also the design spec for the rest of this wiki — the colors and type you see on every page trace back to here.
Who we are
PerkUp is a global swag platform — the largest global catalog, an advanced management platform, and global sourcing and fulfillment. The brand should feel premium, modern, and effortlessly international. And the name is always PerkUp: one word, capital P, capital U.
01Fun but secure
02Flexible & inclusive
03Easy to use
04Modern
Core look
Electric Indigo leads the palette; New Hero and Inter carry the type. Full details on the dedicated pages.
#5C33FF
#6EFF8C
#222222
#F1F5F9
In this section
Logos
Main logo, icon, and the four product lockups, with files and usage rules.
Colors
Primary and secondary palette with hex/RGB/CMYK, plus the live wiki tokens.
Typography
New Hero, Inter, the type scale, and the wiki's system-font stack.
Voice
How the name is written, the four brand feels, and the email signature.
Photography
People, swag, and map imagery — plus iconography sources.
Templates
Kit mockup PSD authoring spec — layer naming, DPI, print techniques.
Assets
Where everything lives — Drive, Figma, and the Notion Brand Assets DB.
Source: PerkUp Brand Guidelines (Google Drive › PerkUp | Branding) and the Brand teamspace in Notion. Last verified 2026-06-07.