Content strategy.
How we plan and produce content to rank on Google and get cited by AI engines.
The content engine
Content has two jobs: rank on Google and get cited by AI engines. Both reward the same things — depth, recency, structure, and original data. The blog at perkupapp.com/blog is the hub; the “Why PerkUp?” marketing page is the conversion anchor, modeled on comparison pages like HubSpot's "Why choose HubSpot" and Zendesk's comparison.
Cadence & calendar
Cadence is tracked in the content calendar synced in weekly marketing planning. The current push is to scale output — LinkedIn articles, more product blogs, and other social platforms — because thin coverage caps both SEO and AI citation.
Recency is a ranking signal, so put the year in the article body (never in the URL slug, which can't change without creating a new page). Lead with unique, original data wherever we have it.
What content targets
Content is written against the keyword and prompt sets on SEO and AI visibility. In short: own the long-tail we already rank for (work-anniversary and recognition queries), and earn the high-intent commercial terms — "corporate gifting platform," "company swag," "global swag fulfillment."
Event-swag and ABM campaigns (brochures, holiday collections, Pinterest, LinkedIn) run on the same calendar, aimed at the larger-deal segments.
Sources: Notion — Why PerkUp? (Why PerkUp page structure), Notion — GEO Strategy (recency & data tactics), Notion — Weekly Marketing Planning (Thomas & Mica) (calendar), perkupapp.com/blog.