SEO.
What we own, what we want, and how we try to own more of the search results page.
What we already rank for
Our existing rankings skew long-tail and recognition-themed — useful for awareness, light on purchase intent:
20 year work anniversary gift funny work anniversary quotes new employee memes recognition meme blueboard competitors costco employee benefits perkup
What we want to rank for
The target set is commercial-intent and swag/gifting-core — where the larger deals search:
corporate gifting platform company swag custom swag corporate swag global swag fulfillment automated employee gifting best swag platforms swag store remote employee swag
Owning more of the SERP
| Play | Primary use | Risk |
|---|---|---|
| Community seeding + long-tail SEO | Backfires if salesy or inauthentic | |
| Wikipedia | Authority + high-quality backlinks | Hard to earn; strict neutrality rules |
| New domains | SERP control + SEO testing (microsites) | Can dilute brand; needs link support |
Cross-cutting tactics shared with AI visibility: emphasize recency (year in the body, not the slug), publish and earn placement in authoritative listicles, and keep content deep, well-structured, and cited.
Source: Notion — GEO Strategy (current vs target keyword lists from SEMrush/GSC, SERP plays). Rankings shift — re-pull before planning.