SEO and GEO keywords.
PerkUp's SEO & GEO keyword map — what we own, what we want, the full theme list, and how we own more of the search results page.
What we already rank for
Our existing rankings skew long-tail and recognition-themed — useful for awareness, light on purchase intent:
20 year work anniversary gift funny work anniversary quotes new employee memes recognition meme blueboard competitors costco employee benefits perkup
What we want to rank for
The target set is commercial-intent and swag/gifting-core — where the larger deals search:
corporate gifting platform company swag custom swag corporate swag global swag fulfillment automated employee gifting best swag platforms swag store remote employee swag
Inferred keyword map (SEO & GEO)
The full set of keyword themes PerkUp targets across organic search and AI answers, grouped by theme — the inferred target terms behind the content and GEO pipelines.
| Theme | Target keywords |
|---|---|
| Swag automation | swag automation platform corporate swag automation tools automated swag sending |
| Global / international swag | global swag platform international swag distribution cross-border swag sending send swag internationally worldwide gifting services |
| On Demand swag | On Demand swag platform on demand swag software on demand swag orders |
| Swag management | swag management platform swag management software corporate swag tools swag fulfillment software swag distribution software |
| Swag distribution | swag distribution swag distribution providers swag logistics solutions |
| Bulk swag | bulk swag platform bulk swag suppliers bulk swag providers bulk swag kits |
| Corporate gifting / global gifts | corporate gifting platform global corporate gifts send employee gifts globally international gift solutions global gift platforms |
| Swag stores | swag store software online swag store branded swag store company swag store platform employee swag stores |
| Swag kits | swag kit platform custom swag kits onboarding swag kits new hire swag kits corporate swag kits branded swag kits |
| Swag shipping | swag shipping platform swag order fulfillment swag delivery swag shipping services branded merch shipping |
| Event / trade show / conference swag | event swag trade show swag conference swag trade show giveaways event branding event swag coordination conference swag management |
| Wellness swag | wellness swag wellness swag kits corporate wellness swag wellness swag platforms |
| Gift cards | corporate gift cards send gift cards gift card platform corporate gift card tools |
Owning more of the SERP
| Play | Primary use | Risk |
|---|---|---|
| Community seeding + long-tail SEO | Backfires if salesy or inauthentic | |
| Wikipedia | Authority + high-quality backlinks | Hard to earn; strict neutrality rules |
| New domains | SERP control + SEO testing (microsites) | Can dilute brand; needs link support |
Cross-cutting tactics shared with AI visibility: emphasize recency (year in the body, not the slug), publish and earn placement in authoritative listicles, and keep content deep, well-structured, and cited.
Sources: Notion — GEO Strategy (current vs target keyword lists from SEMrush/GSC, SERP plays) + the PerkUp inferred-keyword list. Rankings shift — re-pull before planning.