AI visibility (GEO).

Generative engine optimization: getting PerkUp cited inside ChatGPT, Perplexity, and Gemini answers.

Why this is a priority

AI tools are the source of our largest closed deals and the #2 closed-deal channel overall. Getting cited inside ChatGPT, Perplexity, and Gemini answers is now a primary demand channel, not an experiment.

Prioritize Perplexity

Prioritize Perplexity. It is the only major AI that consistently shows sources (outside creative tasks). ChatGPT rarely cites; Gemini only sometimes, with delays. Optimizing for Perplexity's citation behavior also lifts visibility in ChatGPT and Gemini, so it's the cleanest signal to steer by.

The four metrics we track

Metric	What it measures
Brand sentiment	Whether AI responses feel positive, neutral, or negative about PerkUp.
Share of voice	How often PerkUp is mentioned vs competitors.
Brand visibility	How frequently PerkUp appears across general AI answers.
Platform visibility	How often PerkUp is mentioned in each individual AI tool.

Tooling & mechanics

Tools in use / evaluated: Writesonic AI Traffic Analytics HubSpot AI Search Grader AIclicks AmIonAI usehall.com. To be eligible for AI answers at all: index the site in Bing (ChatGPT Search pulls from Bing) and allow OpenAI's crawler in robots.txt (User-agent: OAI-SearchBot / Allow: /). Then win on the GEO fundamentals — depth, topical authority, freshness, clear structure, citations, and getting into authoritative listicles.

Sources: Notion — AI Visibility & Competitive Analysis (Perplexity priority, four metrics), Notion — GEO Strategy (Bing / OAI-SearchBot, GEO factors, tools), Notion — Weekly Marketing Planning (Thomas & Mica) (AI tools as closed-deal channel).