Search & AI visibility report log.

The organic-search and AI-visibility series — clicks, impressions, and GEO rank over time.

GSC clicks per 2-week period

Jul 21–Aug 37.45k

Aug 4–177.60k

Aug 18–317.25k

Sep 1–147.34k

Sep 15–287.28k

Sep 29–Oct 127.50k

Oct 13–267.91k

Dec 8–2110.70k

Dec 22–Jan 47.64k

Jan 5–186.12k

Jan 19–Feb 14.63k

Feb 2–154.08k

Feb 16–Mar 13.55k

Mar 2–153.76k

Mar 16–293.70k

Mar 30–Apr 124.22k

Apr 13–263.39k

Apr 27–May 104.57k

May 11–244.75k

Google Search Console clicks per 2-week period. Steady ~7–8k through autumn, a holiday spike to 10.7k, then a decline to a ~3.4–4.8k spring baseline.

The decline is real, not just seasonal. Clicks roughly halved from the autumn baseline (~7.5k) to spring (~4k). The team attributes most of it to seasonal blog traffic receding after the holidays, but the spring floor sits below the pre-holiday autumn level — worth watching, not dismissing.

The report log

Posted	Period	Clicks	Impressions	Notes
2025-08-18	Aug 4–17	7.60k	761k	Autumn baseline
2025-09-01	Aug 18–31	7.25k	767k	—
2025-09-15	Sep 1–14	7.34k	770k	—
2025-09-29	Sep 15–28	7.28k	587k	—
2025-10-13	Sep 29–Oct 12	7.50k	597k	—
2025-10-27	Oct 13–26	7.91k	629k	Autumn high
2025-12-08	Nov 24–Dec 7	8.13k	713k	Pre-holiday climb
2026-01-05	Dec 8–21	10.70k	903k	Holiday peak (Christmas-messages blog)
2026-01-05	Dec 22–Jan 4	7.64k	764k	−28.6% clicks (holiday wind-down)
2026-01-19	Jan 5–18	6.12k	713k	−19.9%
2026-02-03	Jan 19–Feb 1	4.63k	534k	—
2026-02-17	Feb 2–15	4.08k	513k	—
2026-03-02	Feb 16–Mar 1	3.55k	596k	Spring floor
2026-03-16	Mar 2–15	3.76k	464k	—
2026-03-30	Mar 16–29	3.70k	465k	—
2026-04-13	Mar 30–Apr 12	4.22k	505k	—
2026-04-27	Apr 13–26	3.39k	448k	—
2026-05-11	Apr 27–May 10	4.57k	485k	—
2026-05-25	May 11–24	4.75k	554k	Slight recovery

AI visibility (GEO) snapshots

The bi-weekly report also carries the AI-visibility (GEO) read. The strategy behind these numbers lives on AI visibility; this is the running score:

Period	AI vis. score	Rank	Queries won	Tool	Top AI traffic source
Dec 22–Jan 4	16/100	10th / 583	15/100	AmIonAI	ChatGPT 76%
Jan 5–18	17/100	9th / 864	22/100	AmIonAI	ChatGPT 69%
Feb (Reddit rpt)	11	#14	15/100	AmIonAI	—
Apr (Reddit rpt)	—	#5	14/100	AmIonAI	—
May (Reddit rpt)	~44%*	#4	164 mentions	AIclicks	—

* The tool changed from AmIonAI to AIclicks in May, so the May score is not directly comparable to earlier periods. Perplexity is consistently PerkUp's strongest channel (28.5% share of voice).

Source: #marketing Slack recurring reports. Figures are point-in-time as reported by the marketing team; re-pull before quoting externally. GEO strategy is on AI visibility.