Pricing.
The real commercial model — platform tiers, the commit ladder, warehousing, add-ons, terms, and the levers that close. Internal only.
The model in one paragraph
PerkUp charges a platform subscription (annual, billed monthly or yearly), plus pass-through on what gets funded and shipped — no markup on the gifts or gift cards themselves. There's no setup fee. Warehousing is billed per unit per month. Card-funded spend carries a small processing fee. Bigger annual commitments buy down the platform and warehousing fees — that's the core negotiating structure.
Platform tiers (by headcount)
| Company size | Typical platform fee | Note |
|---|---|---|
| Under ~200 employees | $3,600 / year ($300/mo) | The floor. $3,600/yr is the explicit minimum reps quote to qualify size. |
| ~200–500 | $6,000 / year ($500/mo) | Standard mid tier; $499/mo appears on real signed deals. |
| ~500–1,000 | ~$1,000 / month | Negotiated; scales with seats & program scope. |
| 1,000+ | Custom | Enterprise / global — priced with the commit ladder below. |
The commit ladder — the main lever
The most effective close isn't cutting the platform fee — it's trading it for an annual spend commitment. Real, quoted structure:
| Annual commit | What they get |
|---|---|
| $25K | Entry commit; warehousing/fees softened. |
| $50K | Free warehousing. |
| $100K | Free platform + free warehousing — the whole subscription is absorbed into committed spend. |
Warehousing & pass-through
- Warehousing: roughly $0.05–$0.70 per item / month depending on size (e.g. $0.25/unit/mo for t-shirts). Waived at the $50K+ commit rungs.
- Gifts & gift cards: pass-through, no markup — this is the headline differentiator vs Snappy's ~15%.
- Card processing: ~3% on card-funded balances; avoidable with ACH/invoice funding.
- Shipping & production: pass-through at cost; bulk/event quotes are built per run.
Add-ons & terms
- SSO: add-on (a +$300/mo-class line; historically carried a ~$150/mo minimum we've waived to close).
- Shopify / extra integrations: add-on, similar order of magnitude.
- No setup fee, ever — lead with it.
- Terms: one-year contract; invoiced (net terms available); funded via account balance the customer tops up.
- Alternative structure some deals take: a ~15% fee with no minimum, or a flat platform fee with no per-gift fee — pick the one that fits their spend shape.
The discount levers (use deliberately)
- Sign-by-end-of-month discount — the standard urgency lever (real deals carried 25–40% off the platform fee for committing by a date).
- Annual prepay — trade a discount for paying the year up front.
- Commit ladder — the preferred lever; buys down fees against spend they'd make anyway.
- Waive an add-on minimum (e.g. SSO) rather than cut the core platform fee.
Source: PerkUp Attio Sales list (33 deals, verified 2026-06-08) and 1,200+ deal notes (2025–2026); PerkUp recorded calls (tl;dv, May–Jun 2026). Figures reflect real negotiated deals (2025–2026); they are starting points, not a rate card. Verify the current model with the founder before committing terms.