Microsoft.

Published case study. American software company with 220,000+ employees worldwide and operations in 190 countries. On the Fortune 500 every year since 1995 and in the S&P 500 since 1994.

About Microsoft

Industry	Software Development
Featured admin	Holly Hamilton — Account Manager, Azure Core (Microsoft University Recruiting)

American software company with 220,000+ employees worldwide and operations in 190 countries. On the Fortune 500 every year since 1995 and in the S&P 500 since 1994.

Spot RewardsOn-demand swagGlobal distributionKeep unused funds

The problem — Rewarding a global workforce

The challenge with other approved vendors was global distribution. Microsoft needed an internationally inclusive way to distribute high-quality swag that respects employees' tastes — personalized rewards without the complexity of bulk purchases and high shipping fees, delivered on time, within budget, compliant with Microsoft's regulations, and integrated with existing systems.

The solution — Personalized, on-demand, SSPA-compliant swag

PerkUp crafted a personalized on-demand swag collection focused on quality, affordability, and global reach. Employees pick a gift aligned with their preferences and the company's culture, choosing size and color, shipped to their preferred address. Microsoft only pays for swag as it is redeemed. By becoming an SSPA-compliant vendor, PerkUp met Microsoft's internal regulations.

The result — 60% accepted within 24 hours

Within the first 24 hours, 60% of recipients accepted their gifts — high engagement from the start. The on-demand model gave cost-effective flexibility and global variety, keeping the program within budget and compliant with corporate standards from both an administrative and employee perspective.

“The big issue we had with other approved vendors is global distribution. We are a global organization and needed something that was globally inclusive.”Holly Hamilton · Microsoft

“This is the first time we've presented people with so many different options while ordering on-demand and picking your size and color. People loved the experience and the platform was super, super easy.”Holly Hamilton · Microsoft

“PerkUp helped us to improve our organization's morale, well-being, and development opportunities, and that was our overall goal.”Holly Hamilton · Microsoft

Case study doc — "Enhancing Global Employee Recognition at Microsoft" (Google Doc 1wx_G6kSX4jm1aT-1Dk_LRyCW-IthooH3). Customer status verified active in Attio, 2026-06-07.