ChowNow.

Published case study. For over a decade ChowNow has built tech for food people — a complete take-out solution for restaurants, from website and marketing to ordering, payments, and diner retention. A leader in helping independent restaurants thrive.

About ChowNow

Industry	Technology, Information & Internet
Featured admin	Cici Rodriguez — People Operations Generalist II

For over a decade ChowNow has built tech for food people — a complete take-out solution for restaurants, from website and marketing to ordering, payments, and diner retention. A leader in helping independent restaurants thrive.

Swag StoreSpot RewardsOn-demand SwagBulk orderingWork Anniversaries

The problem — Manual, impersonal swag and gifting

ChowNow's swag process was highly manual and impersonal, depending on monthly HRIS reports. It caused delays and errors, missed anniversaries, and made it hard to align with the company's mission of supporting local businesses. The team was always reactive and often missed key moments to reward people.

The solution — Automated, global swag and gifts

PerkUp eliminated manual swag and gift management for teams in the US, Canada, and India — branded products and region-specific rewards in one place. Employees pick rewards that reflect their preferences, aligning with ChowNow's mission to support local and deliver personalized experiences.

The result — Fast deliveries, a backpack reordered by demand

Feedback has been overwhelmingly positive on swag quality and delivery speed. One custom-branded backpack was so well received that ChowNow ordered it twice. The ease of self-serve choice boosted engagement, and ChowNow sees PerkUp scaling with them as they grow.

“Before we signed up with PerkUp, our process had been very manual… we were always reactive and often missed key opportunities to reward people with swag that they loved.”Cici Rodriguez · ChowNow

“We had support from our team in the US, Canada, and India, and it was a very seamless process. PerkUp has been a game-changer for us.”Cici Rodriguez · ChowNow

“The feedback on the backpack was fantastic. People loved it so much that we had to reorder! The quality and exclusive feel really stood out.”Cici Rodriguez · ChowNow

Case study doc — "How ChowNow enhances global swag with PerkUp" (Google Doc 1edWfq4anox6DneGIkJ1gIwMmoyKp26SGuIyVqUxkNIM). Customer approved. Customer status verified active in Attio, 2026-06-07.