Our Culture.
What we believe and how we make decisions — the mission, four values, and eight operating principles.
Mission
Send incredible swag, rewards, and gifts globally.
PerkUp will become the go-to marketplace for sourcing and sending swag, monetary rewards, or physical gifts on a global scale.
Values
Four values guide how we make decisions and what we reward.
Move fast
The sooner we ship, the sooner we start learning, the sooner we start failing. Our biggest competitive advantage as a small startup is that we can make decisions quickly and release value faster than our competitors.
Focus on Impact
Always keep the goal in mind. The goal isn't completing the work — it's achieving the desired outcome that results from the work.
In sales we don't set goals around emailing a certain number of people; we set a goal for the number of meetings we book from emailing those people.
Take Risks
We have ambitious goals and we won't hit them without taking calculated risks. Move fast, focus on impact, and take risks along the way. Remember, we don't have all the answers.
Figure it out
We don't have all the answers, and we aim to empower each individual to do their best work. Leverage information on the internet, talk to experts, take a professional course. When it makes sense, lean on external information rather than the existing team when figuring something out.
Operating principles
Eight principles shape how we build the product and run the company.
Build for the customer
Don't build for the sake of building. Listen to what customers are trying to achieve, not what they're trying to do.
Opinionated software
HR software should be opinionated — it's the only way the product can truly do the heavy lifting for you. Flexible software lets everyone invent their own workflows, which eventually creates chaos as teams scale.
Create momentum — don't sprint
Find a cadence and routine of working. In cycles, we decide priorities and assign responsibilities. The goal is healthy, sustained momentum, not rushing toward the end.
Meaningful direction
Our daily work is filled with tasks, but we should understand and remind our teams of the purpose and long-term goals behind it. Roadmaps, projects, and milestones stay top of mind as we plan.
Aim for clarity
Don't invent terms where you can avoid it — they confuse and mean different things to different teams. Projects should be called projects.
Say no to busy work
Our tools should not turn us into their designers and maintainers. Throw away or automate busy work so you can focus on what matters.
Simple first, then powerful
Teams at different sizes have different needs. Tools should be simple to get started with and grow more powerful over time.
Decide and move on
There isn't always a best answer. The important thing is to make a decision and move on.
For how these principles show up day to day — AI-first building, cycles, and where work is tracked — see How We Work.