Brand strategy.
Voice, tone, and the three pillars — the why behind the brand, kept separate from the assets.
The why, not the assets
Brand strategy is the reasoning behind how we present PerkUp. The Brand section holds the assets — logo, palette, templates. This page holds the decisions those assets are meant to express.
Voice & tone
What the brand should feel like: fun but secure flexible & inclusive easy to use modern
Mechanics: use sentence case. Use our own specific words for the offering — say “swag” and “gifts”, not generic substitutes. Lean on the integrations (HRIS, SSO, CRM, Amazon Business) and on marketing-event swag. Pricing should not be publicly advertised.
The three pillars
| Pillar | One-line promise |
|---|---|
| Your global swag partner | One team, one platform, endless reach. |
| Premium experience | Curated, branded, and locally fulfilled. |
| Effortless automation | Connect with your HR and CRM tools. |
Three product truths sit under the pillars: the largest global catalog (On Demand / bulk / kits, 60,000+ gifts, 5,000+ gift cards), global sourcing and fulfillment (warehouses across the US, Canada, Mexico, UK, Europe, India, China, Australia; free On Demand shipping with duties prepaid), and an advanced management platform (automation for new hires, birthdays, and anniversaries).
Source: Notion — How to talk about PerkUp (voice/tone, pillars, catalog). Assets live under /brand/.