Target industries.

The industries we target versus the ones we actually close — and why the gap matters for content and references.

Where marketing is pointed

The named target list marketing builds account-based plays against skews almost entirely to enterprise software, data infrastructure, and HR/IT tooling — companies that already run the HRIS, SSO, and CRM systems PerkUp integrates with. From the Target Customer Domains (Aug 2025):

Confluent Rippling FourKites LotusFlare insightsoftware SailPoint Demandbase ThoughtSpot JumpCloud Continuum

Why this tilt. These accounts are large, globally distributed, and tool-mature — the profile where our global fulfillment and HRIS automation are differentiators rather than nice-to-haves. They map to the Big Fish / Whale / Kraken end of MQL tiering.

Where we actually close

The closed base is broader than the target list. SaaS leads, but real revenue spans fintech, healthtech, agencies, logistics, and the public sector. Grouped from the Active Customers (June 2026) sheet (names and counts are real; the industry grouping is an internal inference):

Industry	Representative accounts	# shown
B2B SaaS & developer tools	Cornerstone OnDemand, Solo.io, Vectra AI, Mapbox, Canto, Udemy, Secure Code Warrior, GrowthZone, Flodesk, Muse Group, TigerConnect, Sitemate, Alianza, Kandji, Ubidots, Engaging Networks	16
Fintech & financial services	Wise, Paytient, Gen II, Chainalysis, Sempre Health, Wealthsimple	6
Healthtech & life sciences	Spring Health, Anika, AEG Vision, SurgiCor, Impiricus	5
Marketing, advertising & creative	Yes&, Duarte, Acceleration Partners, NP Digital, HigherVisibility, Influur, Creatopy, Local Splash, Halstead Media, HomeLife Media, GhostRanch Communications	11
Consumer internet & gaming	DuckDuckGo, Microsoft, Turing, PUBG Studios, OP Labs, ChowNow, Niche	7
Real estate, property & hospitality	Inhabit, Hostaway, AutoCamp, Amber Interiors	4
Industrial, logistics & energy	Nippon Express, World Group, LS Power, Barrios Technology, Traka ASSA ABLOY, FTK Construction, GENDA Americas	7
Professional & research services	Third Bridge, SolomonEdwards, KLDiscovery, 8020 Consulting	4
Government & public sector	Euna Solutions	1
Consumer products & services	PrettyLitter, PestCo, PureSpectrum	3

The target list is narrower than the truth. We sell SaaS hardest, but agencies, healthtech, and industrial/logistics accounts close and expand too. Content and ABM lean SaaS; the case-study and reference mix should reflect the real spread so we do not look single-vertical to a diversified buyer.

Industries cleared for external use

Only these logos are cleared for public case studies and marketing surfaces. Everyone else stays internal until sign-off:

Microsoft Cornerstone OnDemand Wise ChowNow Mapbox

Sources: Target Customer Domains (Aug 2025), Active Customers (June 2026) sheet. Industry grouping is an internal inference over real account names; revenue intentionally omitted. Cleared-logo list from the wiki build plan.