Brand Voice.
Fun but secure. Flexible and inclusive. Easy to use. Modern. Four feelings shape everything we write — and the one non-negotiable is how we spell our own name.
Write the name correctly
The company name is PerkUp — one word, capital P, capital U, no space. This is the single most common brand mistake, so it's the first rule on the page.
The four brand feels
Every piece of communication should leave the reader with these impressions. If a draft contradicts one of them, rewrite it.
Fun but secure
Playful and human, never reckless. The warmth is real; so is the trust.
Flexible and inclusive
Built for global teams and every kind of recipient. Choice is the feature.
Easy to use
Plain language, low friction. If it sounds complicated, it's wrong.
Modern
Current, clean, confident. Premium without being stuffy.
Capitalization
- Title Case for H1 and H2 headings.
- Sentence case for H3 and anything smaller.
- Questions follow normal sentence punctuation regardless of level.
Email signature
Every PerkUp email signature uses the same four elements, in order:
- Full name
- Title
- Logo
- A "Schedule a meeting" link
Source: PerkUp Brand teamspace in Notion — Brand page, "Title case vs Sentence case" (proposed style guide). Last verified 2026-06-07.