Logos.
One wordmark, one icon, four product lockups. The previews below are rendered from the wiki wordmark asset; download the production files from the brand library before using them anywhere external.
The main logo
The PerkUp logo is the wordmark plus icon. It comes in black and white; choose whichever holds contrast against the surface. The icon may stand alone when space is tight — but the wordmark must never appear without the icon.
Product lockups
Four product lines each have their own lockup, every one available in Light Mode, Dark Mode, All Black, and All White. Use the lockup that matches the product you're talking about — main PerkUp branding for the platform as a whole, product lockups when the message is about a specific line.
Source files
The editable master is PerkUpLogo.ai. Exported assets:
| Asset | Formats | Dimensions |
|---|---|---|
| Main logo — Black | PNG, SVG | 1972 × 592 px |
| Main logo — White | PNG, SVG | 1972 × 592 px |
| Icon — Black | PNG, SVG | 175 × 175 px |
| Icon — White | PNG, SVG | 209 × 209 px |
Do's and don'ts
- Don't separate the icon from the wordmark or distort the logo. The icon may appear alone; the wordmark may not appear without the icon.
- Don't clutter the layout around the logo — too many elements make it look cheap, not premium.
- Don't place black on purple or purple on black. These combinations kill contrast and readability.
- Do keep generous clear space and let the logo sit on a clean, neutral surface.
Source: PerkUp Brand Guidelines (Google Drive › PerkUp | Branding, §01 Logos & §09 Do's and don'ts) and the Brand · Logos page in Notion. File inventory verified 2026-06-07.